Wednesday, 20 January 2010

Competitive Analysis: Student Portfolio is the online portfolio of Jeff Sartain, a recently graduated web designer from San Diego Platt College.

The site immediately catches your eye with its outlandish and to be honest quite garish use of colours. Bright orange and green are used to in my opinion display some sort of the wackiness and individuality of the designer. You can see further examples of this over the top approach with the choice of font for headings.

The hyperlinks used on the orange background are nearly unreadable, with little or no contrast on screen. The sight does take on a better appearance once you explore the other sections of the site, which are easily found thanks to the use of a good navigation header.

In the work samples section the orange and green is kept to a minimum, with a much more constrained approach letting his work stand out more. These pages also show good repetition and some good contrast with the white text on the dark grey background.

The font size of body text however is very small and some readers will find it difficult to read. This is in contrast to some of the body text on other pages however where it appears overly big, child like almost. This bad use of repitition and failing to create a constant theme with a clear market audience is perhaps the biggest failing of this site.

Overall the site tries to use repetition to good effect in terms of its colour selection, but it fails with fonts and font sizes. It choice of discordant colours is a poor choice as the site fails to showcase the work properly and all you wish to do get off the site as quickly as possible.

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