My competitive analysis of a web professional’s online portfolio will be on Digital Mash, the portfolio of Australian based designer Rob Morris.
The site has a clean uncluttered feel, without feeling boring, it still manages to capture some of this designer’s flair. This is evident with the eye catching opening graphic, us of bold contrasting colours, warm and cool, dark and light.
The cool grey works effectively with the striking red/pink, with the use of bold headings and titles.
The site has a no-fuss means of navigation with easy to identify headers. The recent work section simply reveals one long page of artwork with no fancy use of flash animation or technical wizardry.
This simple straight forward approach makes the sites work stand up for it, but may fail to make the site truly rememberable on its own merits.
The site does try and capture the designers own personality with a blog and options to follow him through social networking. There is a client login area and a contact page to drum up new work, this site seems to have all the bases covered.
A great site that manages to showcase and advertise a competent designer well, the only thing it may be lacking is that decisive “wow factor”.
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